Print remains a vital element to retail marketing and advertising perhaps more than any industry we serve. The brick and mortar store offers the upfront and personal shopping experience that is still preferred by most people. That up close and personal experience includes the POP required to draw in customers, show them the sales and direct them to the departments they want to visit. We’re the printing professionals to speak to if you’re a brick and mortar store looking to offer high-quality print, on a wide variety of substrates with vibrant colours that reflect your brand and complete your marketing efforts. We also provide the one-stop shop solution that not only prints but also stores, packs and ships your signage. We get that print is your last chance to twist your customer’s arm so they buy something already! So, it’s pretty darn important!
Staying Power
We can help you come up with the most affordable way to get the most out of your print budget. The staying power of signage allows you to strategically prolong the life of your signage whether it’s reusing them year after year for annual promotions and events or devising a signage system that allows you to switch things up in an affordable and innovative way. We can become a valuable member of your team and help you create affordable, cost-cutting solutions that add to the staying power and effectiveness of your signs.
Unveiling the Mystery
Point of Purchase can be a complicated area that requires more than just a design. The signage needs to showcase your products and promotions in an eye-catching way, but also contend with any installation challenges your retail site might pose. Whether it’s low ceilings, massive windows or even lighting challenges, we can look at a single store or a nation-wide brand and help you come up with compelling and effective ways to overcome challenges and in some cases even make the most of them. It’s unveiling the mystery of POP and making it one of the most effective weapons in your marketing arsenal. Or in a more peaceful way, the most effective tool in your marketing toolbox.
Keeping up with the Joneses
Competition is fierce in retail whether you are the little boutique around the corner or a major international brand. You can be competing side by side with other retailers in a mall or just trying to attract the attention of street traffic in your area. Either way it’s all about quality in hand with creative messaging in the right position to help attract the consumer. It’s about visual impact; in most cases, you just have eight seconds in that single glance of the eye to engage that consumer. The question is, what are you prepared to do to get that engagement? We consider all of the things that will capture the eye to make sure we recommend the right type of signage whether it’s displays, signs, banners, floor graphics, window clings, wall dressing, etc. Remember, eight seconds and then they’re gone.
Case in Point
We cater to some major players and have used our experience to make things work for the little guy as well. One of our clients has various locations throughout the U.S. and sells their product in over 2,000 Home Depots. Our challenge was to provide retail banners, category markers and signage for outdoor displays in garden centres across North America. That means we had to come up with signage that could be happy in any weather from extreme cold to unbearable heat. Our goal was to offer longevity without fading so that they could save money without the need to replace their signage. We customized their signage using the most effective plastic to ensure a longer lifespan against the elements while ensuring the right signage package was delivered to the right store on time and on budget.
Distribution
That brings us to our final area of expertise: Distribution. This is an area you can’t avoid with retail and also something that can cause major issues if not handled properly. It takes an intimate understanding of how long it takes to produce the signs, how long to package them and how long to ship them to ensure they are delivered on time. It also requires thought to ensure each different type of substrate is packaged to protect it in its travels and also some accurate pick ‘n packing so that the right signs end up at the right locations whether it’s one store or 1,000. Our state-of-the-art distribution centre offers both warehousing and fulfillment services which helps maintain quality control, scheduling and budget. We are the one-stop print shop that’s got your back.
If you’d like to learn more about how we can help with your retail needs give us a call.
